AINO's outfits are European and are intended to bring joy of life and fun to everyday life to the wearer. The world of colors is abundant, as the Scandinavian north is sometimes inhabited in rather black and gloomy conditions. That’s why AINO has strong and fun details. Naturalness, the long life cycle of products, the recognition of Finnish and Scandinavian origin and sustainable development are values that have remained in AINO. The design is based on the Nordic, but above all Finnish tradition, where practicality is combined with great form.